Our Superpower


If you could possess one superpower, what would it be?

Action heroes with superpowers, they are everywhere. As a 7 year old your personal superpower choice may have been immortality, invisibility, the ability to fly, reading other people’s thoughts or seeing into the future.

I never dreamed as a kid that one day I too could truly own a Superpower, but since 2012, I have found out that I do. Like Clarke Kent, most of the time you would never guess the incredible power that lurks deep down within me. I go about each day helping our clients plan for the future. I am after all, just an everyday Financial Planner, armed only with decades of experience and a wall full of qualification certificates. I appear very similar to the better individuals within my peer group of Chartered Financial Planners. Together we don’t just help in the fight against financial crime; we simply help individuals and families to use their financial resources to the max and to enjoy their lives to the full. We help them to find investment products like ISAs and Pensions, that will save them tax and hopefully create further wealth in the future. I love my day job and will never give it up.

But ever increasingly, it’s time to take off the disguise which prevent others from discovering who I really am. I whip down Chorley Street, find a telephone box and I tear open my jacket to reveal my true power. It’s fairly uncomfortable wearing those blue tights under my suit every day. But who knows when world events may force me to drop my trousers.

Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound.


My superpower is “The Power of Discretion”. It was bestowed upon me in 2012 by the all powerful Lords of the Financial Conduct Authority. With the immortal words,

Financial Conduct Authority – 2012

“Well done Howard you are worthy. Now go forth from this day on and rebalance your clients managed portfolios whenever you feel the need. Happy in the knowledge we no longer require you to have obtained a signed authority from each of them individually.”*

*Perhaps I may have paraphrased what they actually said.

It might not sound like much of a superpower to you. But it has shifted the way we manage our clients investments into warp drive. I’m not alone. There are a few more of us out there among you. Not many of us walk the streets of the U.K., most operate from the big smoke. Today 95% of Financial Planners are powerless.

Unfortunately I still can’t leap large buildings in a single bound. In fact I can’t leap any buildings, but I can move up to £100 million at the touch of a button. A button that could avert a disaster for the 200 families, companies and trusts that rely upon my powers daily. It’s also the same button that has allowed me to create a handsome return for those same families, companies and trusts.

Dark Forces

There are others out there with the same discretionary powers. They are large organisations in the main that we believe are controlled by dark, greedy forces. Each and every day they use their discretionary powers to churn the investments of their un-suspecting victims. Each time they flex their superpower muscles the bells on their tills do ding. They use their powers not to try to help their clients, but to help themselves instead to copious switch commissions. They kill their prey by 1000 paper cuts.

Save The Planet

I never charge when I flex my superpower muscles and vision. All rebalances are carried out by us free of charge. I love helping my clients fulfil their lifetime plans by maximising their investment opportunities.

Obtaining a better return by flexing my superpower is simply efficient and convenient. I’m saving the planet too. Without this superpower I would be forced to create 500 to 600 additional reports a year. Imagine all those trees still left standing over my full career.

Ready to see the results?

In the immortal words of Jim Bowen as he unveiled the speedboat, “Let’s see what you could have won!”