new research reveals….
“New research reveals that those aching knees are a sign of worse to come”. A typical story in the middle pages of “The Daily Truth”. We then turn the page to reveal adverts for walk in baths, stairlifts and mobility scooters. What a coincidence.
“New research reveals that the UK is set for wetter summers, it’s all due to Global Warming”, is another headline. Turn the page to a further 4 full pages of sunny cruise adverts. News about bad summers typically run after a particularly wet spell when the paper knows it will have your attention. Even though inviting hundreds of thousands of Brits to jet around the world undoubtedly contributes to global warming, the paper isn’t concerned, it’s existence is funded by the holiday industry not the likes of Greenpeace..
“New research reveals the Artic ice cap is melting more quickly than thought”. Turn to adverts for green energy switchers, composters and electric vehicles. Even bad boy news media can look good, as long as there are advertisers to pay them.
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