Performance Benchmarking

With the current, much awaited stock market setback, it seems an opportune time to focus on our long term investment goals. We all understand our investments fluctuate on a daily basis, but when there is a setback we are psychologically challenged. However it helps to remember that it is usually a very good time to invest for the long term, when the media whips up a frenzy and becomes the messenger of doom and gloom.

As investment advisers we understand that we can’t change the wind direction, but with skill and experience we can trim our sails to get maximum forward motion.

So over the last 12 months but more importantly over the longer term, how can you judge how well we have managed your hard earned life savings? Well you look to see how we performed relative to other advisers you could have chosen. That’s where the AFI index on Trustnet can be useful. Continue reading “Performance Benchmarking”