Marmite
I love Marmite. Maybe that’s why I have chosen Unilever as one of the shares we own. Maybe; but I think the real reason is Unilever’s product range is aimed squarely at females. Over 80% of their product range is bought by women. On the whole us men buy very little, women make 93% of all buying decisions in couples.
But we guys do buy gadgets.
WARNING! If you are not a fan of Apple, or even a little curious about them, then you are now excused. Free to go about your daily business once again.
The iPhone
I love the iPhone. Maybe that’s why we all own Apple shares within our Legal & General Global Technology index Fund. Maybe; but I think the real reason is Apple’s product range is aimed squarely at every man, woman and child on Earth. Continue reading “The iPhone is 10 years old.”